It is truly amazing how technology
has had its hand in changing the music world over and over again. There is no
doubt that throughout history people enjoy listening music. Gone are the days
of 45’s, LP’s and radio, people want their music when they want it and as cheep
ad convenient as possible. With changes in technology and the prominence of the
Internet, iPods, iTunes and other media it is now easier than ever to listen to
almost anything you want to hear. Once again artists need to change the way
they distribute their product to the people.
YouTube has definitely changed how
people listen to music and the ease of access music. If I am curious about a
song, I go to YouTube and look it up. I can usually find a recording with
lyrics, which if I am looking up a song to use in school, this is a great way
to check to make sure the song is appropriate for school use. As a teacher, I
am constantly accessing YouTube in the classroom. Usually, I use YouTube to
bring music into the classroom for specific lessons, though other times I use
it as background music when students are doing independent or small group work.
I also have students come in and tell me I “have to see” a specific video on
YouTube. I didn’t realize how much time my students really spent on YouTube
until a few years ago. YouTube is very much a large part of my students daily
life, and can be a great asset to get students to engage in what they have
learned at home.
Many artists use YouTube as a way
to promote themselves and their music, the group, Radiohead, has taken a very
different view of how to sell their music. The theme in Radiohead’s song
“Bodysnatcher,” is well stated by Star and Waterman(2013), “the struggle to
retain control over one’s creative voice in a profit-driven industry.”
Radiohead has used the Internet to their advantage and have pulled away from
the record companies to take their careers into their own heads and promote
their music using YouTube and making their music affordable through internet
downloads. In “Bodysnatcher” they say “it
is the 21st century, it is the 21st century.” I feel Radiohead understands how
the industry is changing in the 21st century and are making the most
of the situation by using all the resources available to them.
Starr,
L. & Waterman, C. (2013). American
popular music: From
minstrelsy to MP3 (4th
ed.). New York: Oxford University Press
(ISBN:978-0-19-985911-5).